How Academy SMART Enhanced User Experience for a Review Management Platform

Highlights

The project involved developing a web application that enables users to manage reviews and check statistics effectively.

The application integrates various services, such as Google Maps and Typeform, to provide detailed insights into user reviews for places they plan to visit.

Our client provides a customer experience platform that aggregates and analyzes reviews from various channels, offering insights into brand performance, customer needs, and competitive positioning. This tool enables companies to improve relationships, quickly address issues, and better understand their market.

Employees: 2-10

Industry: Software Development

Sector: Customer Experience

Primary Objectives

In collaboration with Academy SMART, the primary goals for the project included:

Revamp User Experience:

The client aimed to improve the web application’s design and functionality to enhance user engagement and satisfaction.
Integrate New Features:

The project required the addition of new features to facilitate better review management and collection, catering to users of all levels.
Update the Technology Stack:

The web application needed to be updated to utilize the latest technologies, ensuring optimal performance and usability.

How Academy SMART Helped

Academy SMART implemented a strategic approach to enhance the web application:

UI/UX Redesign:

A complete redesign of the user interface was conducted to create a more engaging and intuitive user experience.

Integration of Typeform:

Introduced a new Typeform feature to allow users to add surveys, facilitating better data collection and user feedback.

Backend Synchronization:

Ensured seamless synchronization of the new Typeform with the existing backend systems to enhance functionality and data flow.

Core Functionality Enhancement

Updated key functionality aspects of the web application to align with the new requirements and improve overall user experience.

Business Impact

Working with Academy SMART, the project achieved notable outcomes:

Improved User Engagement:

The revamped web application attracted more users by providing an enhanced experience for managing and reviewing places.
Streamlined Review Management:

New features allowed users to collect and work with reviews efficiently, making the process more user-friendly.
Increased Data Accuracy:

The integration of surveys and updated functionalities improved the accuracy and relevance of collected user data.

Summary

Technologies

React.js

Redux

SAGA

Python

Node.js

Services

Web Development

UI/UX Design

Project Management

Quality Assurance

Team

Back-end Engineer

Front-end Engineer

QA Engineer

UI/UX Designer

Project Manager

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Iryna Kurkina,

Chief Business Officer at Academy SMART

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